Nothing is more important to your online success than understanding your web traffic and using that data to take advantage of every opportunity. It doesn?t matter if you?re running an online store, blogging or supplementing a brick-and-mortar business, the internet is an ultra-competitive arena. You need the best tools on the market if you want to succeed.
Use this guide for comparing cPanel to web tools so you can find exactly what is best for your site:
Server-side tools versus web analytics
There are several benefits to server-side tools that you can?t get from other analytics. They also allow for customization and details that can be very useful.
- Backlinking ? There are several useful cPanel tools for building backlinks. In fact, there are even scripts that automatically build backlinks for free. Off-site tools can help you find websites that are already linking to you, just as you would with cPanel, but they don?t give you the ability to customize and automate backlink-building efforts.
- Unique traffic ? cPanel analytics, like AWstat, usually show a significantly lower number of unique visitors than off-site tools, but that?s because cPanel stats are more specific in what they consider ?unique?. cPanel charts and displays are also extremely easy to comprehend, as they are color-coded and given in both general and detailed views.
- Visitors ? cPanel tools are also very flexible for tracking visitors. There are a variety of features that can be adjusted to exactly what you want. For example, you can track the 300 most recent visitors and sort them by IP address, time stamp and almost any other variable you would like to know.
Understanding your web traffic
The details provided by cPanel statistics allow you to maximize your most popular sources of traffic and change the tactics that aren?t working. For example, you can see the number of HTTP error codes your site is generating according to the incoming links for a specific site and day of the week. You can even break it down by operating system, incoming search keywords and visit duration so you can resolve the issue and improve the experience of each visitor.
Acting on that knowledge
Once you understand the traffic, you can really begin to grow your site. Take, for instance, a Facebook advertising campaign versus Google ads. If you are spending an equal amount on both but you?re getting significantly more traffic from Facebook, you need to either change your ad on Google or spend less on Google ads and devote more resources to your Facebook campaign.
Adding features to tailor the data to your needs
cPanel is constantly improving and adding more features to improve the usefulness of the reports. The best thing about it is that the features are built specifically for cPanel users so they are always easy to install and understand, no matter your level of cPanel expertise.
cPanel gives you details, customization and flexibility that you don?t get with off-site tools, but you may want to use more than one alanytics tool to make sure you have as much information as possible. After all, traffic data is the foundation for online success.
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About the Author: @JulianaP16 is an associate at InMotion Hosting. Feel free to reach out directly to her on Twitter to pose any questions about webmastering to develop your online business. InMotion is a webhosting company that proudly packages server side tools such as cPanel with every hosting plan http://www.inmotionhosting.com/host-with-cpanel.html
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Source: http://www.tech-junkie.org/2012/11/21/cpanel-server-side-tools-vs-web-tools/
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