The Reel Truth: Why Online Video Consumption Continues to Evolve

The digital video revolution started as soon as personal computers and laptops became common in each household. Due to the engaging and immersive nature of digital videos, consumers have turned to them for entertainment, education, and interactivity. By mid- to late 2000s, worldwide PC shipments reached all-time highs and the number of personal computers in use all over the world hit one billion, so the number of viewers of online video content blew up to unimaginable proportions.

Over the years, video streaming website YouTube has dominated most of our computer screens. Search engine giant Google even bought it for $1.65 billion back in 2006 for its huge income-generating potential, making it one of the biggest acquisitions for the Mountain View, CA-headquartered company to date. Lately, however, new players have started spiraling into the digital video space to threaten and challenge YouTube?s supremacy as the ultimate video sharing site. But what?s really happening here?

Online video consumption isn?t limited to certain devices anymore

Today, watching online videos has become better since viewing capabilities aren?t limited to laptops and desktops anymore. The rapidly increasing proliferation of tablets, smartphones, and other internet-capable mobile devices also fuel the demand for video viewing. This infographic from SundaySky clearly states that 50% of tablet users and 20% of smartphone users watch video content, so it?s highly possible that this has some sort of influence over the growing number of videos viewed across the web.

Discovery is being taken to an entirely new level

AllThingsD stated in this article that the most critical element in increasing consumer demand for web videos is discovery; and I couldn?t agree more. Spotify already made its mark in music discovery. Pinterest has already created a whole new realm for creativity and inspirational ideas. Instagram has cemented its place as the destination for finding tagged and stylized photos. User-generated video content has yet to see an aggregate site that will emerge to the top, and no such service has been able to make a patchwork quilt out of the bazillion videos available out there. And while YouTube continues to keep its stronghold in this area, users have started looking for other alternatives or sources to discover more videos, especially now that other video-viewing devices are within arm?s length.

Additionally, more and more businesses are willing to spend money to get their product ?discovered? via videos. Some companies choose to enhance customer experience and engagement through video tutorials, personalized product introductions, and other witty and creative video marketing methods to increase their appeal to consumers. A good example of a company that leverages videos to communicate with audiences is cloud phone system provider RingCentral. Check out their video below to see a simple example of this audio-visual marketing method:

Available hardware and software makes it simpler to create video content

The availability of tools such as DSLR and point-and-shoot cameras and the declining software costs has provoked a surge in video production ? both homemade and professional-grade. Moreover, these tools have become simplified to a great extent; they?re more user-friendly and accessible that they have even enabled grandmas to record, upload, and distribute videos by themselves.

TV networks and other similar content creators are being forced into this type of distribution model

Another interesting shift in terms of online video production and consumption involves the large TV networks and film outfits. Major players in the industry have started to produce more online video content in hopes of tapping more audiences or expanding their reach. Major television networks such as CBS and NBC are now starting to distribute some of their shows online to sustain viewership. Disney and other similar companies have embarked on offering exclusive content to drive more revenue and at the same time keep control over their content.

As video content continues to multiply, online video consumption will surely continue to expand. Advancements, smarter methods, and new trends are expected to develop over the next few years in terms of creating or distributing content that is intended to sink into the senses of most consumers.

Author: Nancy Perkins????

Nancy is actively writing about business, technology, health, fashion and lifestyle. Her passion for writing has lead her to work with a few known websites in their respected industries?. View?full?profile

Source: http://www.business2community.com/online-marketing/the-reel-truth-why-online-video-consumption-continues-to-evolve-0388000

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Weather keeps search for Antarctica plane grounded

Lynn M. Arnold / National Science Foundation viAP

A De Havilland Twin Otter like the one missing since Wednesday lands at the National Science Foundation's Amundsen-Scott South Pole Station in 2003.

By John Newland, Staff Writer, NBC News

Bad weather continued to stop rescuers from searching for a Canadian airplane that went missing in Antarctica with three people on board, officials in New Zealand rescue team said Friday.?

Though winds, which had been blowing at over 100 mph, had calmed to just over 20 mph by 5 p.m. Friday New Zealand time (11 p.m. ET Thursday), conditions would not allow sighting of the downed twin-engine airplane.

?Visibility is down to (1,300 feet) and the snow is almost horizontal,? Kevin Branaghan, an official with Rescue Coordination Center New Zealand, said in a statement. ?The weather is expected to improve slightly after 12-24 hours.?

The plane, owned by Kenn Borek Air of Calgary, Alberta, was on its way from the U.S.-run Amundsen-Scott South Pole station to Italy?s Mario Zucchelli station while supporting an Italian research project, according to the National Science Foundation, which manages U.S. programs on the icy continent.

It took off at about 3 a.m. ET Wednesday and flew for an hour before its emergency locator beacon was detected in New Zealand, which is responsible for monitoring that section of Antarctica.

The beacon was tracked to a spot about 11,000 feet above sea level at the northern end of the Queen Alexandra Mountain range, some 400 miles from the aircraft?s departure point near the South Pole, rescue-team spokesman Michael Flyger said Thursday.

Hours of flyovers by aircraft from the United States, Canada and New Zealand proved fruitless because of cloud cover and blowing snow, he said.

'Extremely cold'
Kenn Borek Air said in a Thursday statement that weather had kept another of its planes from landing at a makeshift airbase 35 miles from the site of the locator beacon.

The company has otherwise released little information, saying it is ?maintaining a respectful silence? until the fate of the plane is known.

If the plane has crashed, any survivors would have faced extreme conditions in the mountains, Rescue Coordination Center spokesman Flyger said Thursday.

?It?s a cold place to start with,? he said. ?The elevation is around 11,000 feet so ... combined with the wind and snow ... it?s going to be extremely cold.?

Flyger noted that the crew was carrying heavy-duty, cold-weather gear and a five-day supply of water.

"We are still operating with the expectation that we will find them alive," his colleague Branaghan said Friday.

The search-and-rescue team's website, however, referred to searching for a "crash site."

Source: http://worldnews.nbcnews.com/_news/2013/01/25/16695865-weather-keeps-antarctic-search-for-missing-canadian-plane-grounded?lite

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White, Underwood, Lumineers to perform at Grammys

NEW YORK (AP) ? Grammy nominees Jack White, Carrie Underwood and the Lumineers will hit the Grammys stage next month.

The Recording Academy announced Thursday that those acts will join previously announced performers including fun., The Black Keys and Taylor Swift at the Feb. 10 awards show in Los Angeles.

White is nominated for album of the year and the Lumineers are up for best new artist.

U.K. newcomer Ed Sheeran and Elton John will perform together. Sheeran's "The A Team" is nominated for song of the year.

Country singers Miranda Lambert and Dierks Bentley will also join forces onstage.

The Black Keys, Rihanna and Mumford & Sons are also set to perform.

Frank Ocean, Jay-Z, fun., Kanye West, Black Keys' Dan Auerbach and Mumford & Sons lead with six nominations each.

____

Online:

http://www.grammys.com

Source: http://news.yahoo.com/white-underwood-lumineers-perform-grammys-171939444.html

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Video: Latest Buzz From Davos

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Source: http://video.msnbc.msn.com/cnbc/50585609/

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What's a filibuster look like? Not Jimmy Stewart

FILE - This undated black-and-white file photo provided by Columbia shows James Stewart in a scene from the movie: "Mr. Smith Goes to Washington". The Senate has more filibusters than ever these days. But you'd hardly know it by watching the chamber on C-SPAN. Filibusters are procedural delays that outnumber lawmakers, used to try killing bills and nominations. They seldom look like the exhausted talkathon waged by the devoted senator portrayed by Stewart in the film, ?Mr. Smith Goes to Washington.? Instead, lawmakers intent on killing a bill simply inform majority Democrats that to pass the measure, they will need yes votes from 60 of the 100 senators. With Democrats controlling just 55 votes, nothing can pass without at least some Republican support. A tentative agreement Thursday between party leaders would curb the use of filibusters a bit, but still let the minority party force majorities to get 60 votes to prevail. (AP Photo/Columbia, File)

FILE - This undated black-and-white file photo provided by Columbia shows James Stewart in a scene from the movie: "Mr. Smith Goes to Washington". The Senate has more filibusters than ever these days. But you'd hardly know it by watching the chamber on C-SPAN. Filibusters are procedural delays that outnumber lawmakers, used to try killing bills and nominations. They seldom look like the exhausted talkathon waged by the devoted senator portrayed by Stewart in the film, ?Mr. Smith Goes to Washington.? Instead, lawmakers intent on killing a bill simply inform majority Democrats that to pass the measure, they will need yes votes from 60 of the 100 senators. With Democrats controlling just 55 votes, nothing can pass without at least some Republican support. A tentative agreement Thursday between party leaders would curb the use of filibusters a bit, but still let the minority party force majorities to get 60 votes to prevail. (AP Photo/Columbia, File)

WASHINGTON (AP) ? From Jimmy Stewart's fictional all-night talkathon to real-life dramas over World War I and civil rights, the Senate's filibuster has played a notable ? sometimes reviled ? role in the nation's history. Now the slow-moving, famously deliberative chamber is on the verge of dialing it back ? modestly.

Filibusters are procedural delays that outnumbered lawmakers use to try killing bills and nominations. But they seldom look like the speech delivered by the exhausted, devoted senator portrayed by Stewart in the film, "Mr. Smith Goes to Washington."

In fact, the Senate has more filibusters than ever these days. But you'd hardly know it by watching the chamber on C-SPAN television.

These days, lawmakers intent on killing a bill simply inform majority Democrats that to pass the measure, they will need yes votes from 60 of the 100 senators. With Democrats controlling just 55 votes, nothing can pass that threshold without at least some Republican support.

And that has brought the Senate virtually to a standstill on a list of sweeping legislation, from tax hikes on the wealthy to limits on greenhouse gas emissions. The resulting gridlock helped inspire recession-weary Americans to slap the last Congress with some of the lowest approval ratings in history.

Party leaders on Thursday struck a tentative agreement to limit the use of filibusters when the Senate begins debating a bill and when it wants to try writing compromise legislation with the House. It would also speed approval of some nominations by reducing the amount of debate allowed after the Senate has voted to end debate. A vote later Thursday seemed likely.

But the pact would still let the minority party force majorities to get 60 votes to prevail. Still, the tentative deal on filibusters would clear the way for other legislation, like a $50.5 billion emergency relief measure for Superstorm Sandy victims.

Defenders of filibusters say the enormous power it gives to the minority party is what differentiates the Senate from the House, where rules give almost absolute power to the majority party when it remains united.

Opponents say the practice makes a mockery of the concept of majority rule. Democrats say today's Republicans use the tactic far too often, while GOP senators insist they employ it so frequently because today's Democratic leaders block them from offering amendments.

Numbers compiled by the Senate Historian's Office underscore how the practice has grown.

There were 73 votes to end filibusters ? called "cloture votes" ? in the two-year Congress that ended early this month. There were 91 cloture votes in the Congress that ran from 2009 to 2011, and 112 in the Congress that last from 2007 to 2009. Republicans were in the Senate minority for all of those years.

Each of those numbers exceed the number of cloture votes in any previous Congresses. The Congress that was in session in 1939, the year Stewart's movie was made, didn't have any such votes.

Originally, there were no rules that could stop senators from debating as long as they wanted.

President Woodrow Wilson persuaded senators to approve a rule in 1917 stopping such delays with a two-thirds vote. Two years later it was used for the first time, when senators used cloture to end delaying tactics holding up approval of the Treaty of Versailles, which ended World War I. And in 1957, South Carolina Sen. Strom Thurmond, then a Democrat, set a record by speaking for 24 hours, 18 minutes against the Civil Rights Act.

Despite his effort ? which included reading the election laws of all the states ? the measure eventually became law.

The number of votes needed to end filibusters was changed in 1975 to a three-fifths majority. That's 60 votes today.

The delaying tactics were used by a string of Southern senators to try thwarting civil rights legislation. The longest filibuster on record stretched over 57 days as Southerners used various tactics to unsuccessfully try blocking the Civil Rights Act of 1964. Over time, the maneuver has been used on dozens of issues including efforts to abolish the Electoral College, block a 1974 genocide treaty, grant pardons to Vietnam War draft evaders and to add an anti-abortion amendment to the Constitution.

There are few restraints on what senators can say while filibustering on the Senate floor.

According to a 1940 study, Sen. Huey Long of Louisiana used some of his time describing his technique for frying oysters. A 1992 filibuster on a tax bill by then Sen. Alphonse D'Amato, R-N.Y., that lasted 15 hours and 14 minutes, including his singing a rendition of "South of the Border."

Filibusters in which senators actually spoke continuously on the floor began dying out in the 1970s and 1980s, when the chamber's leaders decided the delays were preventing too much work from getting done, according to Senate Historian Donald Ritchie.

In addition, while filibustering senators only needed a handful of lawmakers to keep talking, the majority party had to keep at least 51 senators nearby, often sleeping on cots in the Senate cloakroom, Ritchie said. That was needed to prevent the minority from voting to adjourn the Senate and further delaying the legislation in question. As a result, filibusters proved more exhausting to the majority than to filibustering lawmakers, he said.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2013-01-24-US-Taming-the-Filibuster/id-a01b0a3c8468484db0d8d91d1cfc99e5

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Caught on video: Teen rescued from torrent

By Ian Johnston, Staff Writer, NBC News

A teenage boy left clinging to a tree in a raging torrent of floodwater in Australia was pulled to safety in a dramatic rescue Friday.

As the teen was being brought to dry land ? in scenes caught on video -- the emergency worker who saved him was swept away by the churning mass of brown water in Rockhampton, Queensland.

The rescuer went under a nearby bridge but managed to reach safety moments later.

The AFP news agency reported that in total there were 20 water rescues across Queensland state Thursday night and early Friday, including a woman and two children trapped in a car and seven people in two flooded houses.

Australia?s Bureau of Meteorology said nearly a foot of rain had fallen in Yeppoon, north of Rockhampton, since early Thursday, the AFP reported. The area is being hit by the remains of tropical cyclone Oswald.

One rescuer told the Australian Broadcasting Corporation?that the boy rescued in Rockhampton was lucky to be alive. ?The current was so strong, it just took him away,? Brett Williams said.

In the video of the rescue, the boy is seen holding onto a tree amid the rushing waters.

A rescuer goes out to him and a yellow rope is seen in the water.

The two then let go of the tree and make their way to land, at times appearing to be engulfed by the waters.

'He's good, he's good'
But, as the rescuer in the water tries to transfer the teen to others on the land, he is suddenly swept away.

?He?s going under the bridge,? a voice is heard saying.

Other rescuers run after him, and moment later one is heard saying, ?He?s good, he?s good.?

The Australian broadcaster reported that ?huge rainfall totals? were expected over the weekend as Oswald tracks south, with Queensland Premier Campbell Newman warning that the state?s largest city Brisbane could be hit by flooding.

AFP said 30 people were killed and more than 2.5 million people were affected by floods in Queensland two years ago.

Related:

Half world's iron ore trade halted by storm in Australia's 'cyclone alley'

Source: http://worldnews.nbcnews.com/_news/2013/01/25/16692941-caught-on-camera-teens-dramatic-rescue-from-floodwater-torrent-in-australia?lite

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SLA Career Center: Education jobs, Training jobs, Library jobs ...

The Utah Department of Natural Resources, Utah Geological Survey, located in Salt Lake City, Utah, is accepting applications for the position of Librarian for the UGS Library.? This is full time position and all state benefits are offered (i.e., health, dental, retirement, leave, etc.).?

The Librarian functions as the information manager of the UGS Library using library skills and GIS knowledge.? The incumbent applies library science principles and practices, including reference/research, cataloging, circulation, collection development, serials, and digitization projects. ?In addition, the incumbent writes articles for the UGS newsletter and may create informational products to help answer some of the most frequently asked questions (e.g., a GIS map that correlates publications with geographic locations, and/or a guide that lists publications on a certain subject.) The incumbent serves a variety of patrons, including the Department of Natural Resources employees, researchers, and the public.? Preference will be given to applicants with knowledge of geology/earth sciences and/or working experience with ArcGIS.

For more information about the UGS, go to http://geology.utah.gov?? For library details and catalog, click on the "Library" button or access the library directly at http://dnrlibrary.utah.gov

Source: http://careercenter.sla.org/jobs/5105108/librarian-utah-geological-survey

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